Salloum started writing rhymes in 2007. After honing his skills over the next five years he released Epitome Perennial (2013) followed by HollowDreamz (2014), Energy & Rhythm (2019) and then AdvanceRoyale in 2021. Looking widely across various genres you’ll find a category of artists like Bob Marley, Mos Def, and Rage Against The Machine whose music hit on various levels; one, the sheer gut level – strong musicianship, attitude, and power; two, the emotional level – inspiration, justice, and empowerment; three, the intellectual level – articulate, poetic and thought-provoking lines that stick with you. Salloum’s artistic prowess identifies with this same category of artists. With his smooth delivery and unique poetry Salloum explores universal ideas bringing new flare to the game with his awe-inspiring songs.